Attack of the Snuggie!!!!

Is this for real?  Is this headed to be a new pop culture icon?  An oversized fleece blanket with sleeves?  It seems to be real.  Its hitting pop culture like wild fire showing up in most major social mediums.  And, yes,  it is an oversized fleece blanket with sleeves.  USA Today reported that is has already showed up in nearly 250 Facebook groups and in nearly 300 parody videos on YouTube.  Wow.  I can't believe the hype on this.  Can't you just put on a sweater or a fleece if your cold?    This is also the same as putting on your bathrobe backwards with sleeves in front.  Isn't it?  Just seems like common sense to me.  Not the Snuggie but using alternative like sweaters or fleeces.